Our Story
It Started With a Beard Nobody Could Sell To
Philadelphia Freeway has been one of the most recognized names in East Coast hip-hop for over two decades. He's also kept a beard that whole time — for religious reasons, for personal reasons, because it's part of who he is. And for years, he couldn't find a product worth using.
Not for lack of trying. He used natural oils, shea butter, whatever was available. But most beard products are either chemical-heavy formulas that read like a hazmat label or natural-sounding products that don't actually perform. He wanted something clean, effective, and made with real ingredients. It didn't exist, so he built it.
In early 2014, Freeway sat down with Gary Parker and Jason Hertzog — longtime business partners, fellow beardsmen — and Best Beards was born in Coatesville, Pennsylvania. Hertzog spent months developing the formula: raw shea butter, mango butter, coconut oil, raw beeswax, natural organic oils. Nothing synthetic. Nothing you can't pronounce. When it was done, it matched or beat everything he'd tried before.
It's just about the beard.
We made a deliberate choice not to become a lifestyle brand. No clothing line, no curated identity, no culture you have to buy into. The product either works for your beard or it doesn't. That's the whole conversation.
Turns out it works. We've processed over 6,200 orders. Our average customer has placed 9 of them. That's not a marketing number — that's what happens when people find something that actually does what it says.
If you're looking for a product that earns repeat business because it performs, not because of the packaging, you're in the right place.
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